Dublin, May 09, 2025 (GLOBE NEWSWIRE) -- The "India Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update" report has been added to ResearchAndMarkets.com's offering.
The social commerce market in India is expected to grow by 17.2% on annual basis to reach US$8.42 billion in 2025. The social commerce market in the country experienced robust growth during 2021-2024, achieving a CAGR of 25.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 10.3% during 2025-2030. By the end of 2030, the social commerce sector is projected to expand from its 2024 value of USD 7.18 billion to approximately USD 13.76 billion.
Rapid Growth of Social Commerce Platforms
- India's social commerce is evolving as an alternative to traditional e-commerce, allowing brands to connect directly with their audiences through integrated shopping experiences on platforms such as Instagram and Facebook.
- The rise in smartphone penetration and internet accessibility has made social media a primary tool for consumer engagement and online shopping. Instagram and Facebook platforms continuously integrate AI-driven recommendations, influencer collaborations, and interactive shopping tools to enhance the shopping experience.
- Over the next 2-4 years, businesses will increasingly invest in optimizing their social commerce strategies, leveraging personalized content, influencer partnerships, and social storefronts. As consumer trust in digital transactions grows, social commerce will become a more established and preferred retail channel. The increasing adoption of interactive shopping experiences and the integration of fintech solutions for frictionless payments are expected to further accelerate growth and solidify India's position as a major social commerce hub.
Emergence of Livestream Shopping Events
- Livestream shopping is gaining traction in India, with retailers leveraging real-time video interactions to enhance consumer engagement. Platforms such as Meesho have successfully integrated live shopping sessions, enabling sellers to showcase products while answering customer queries instantly. This format bridges the gap between physical and digital retail, offering an interactive, immersive experience that encourages impulsive buying decisions.
- The interactive nature of livestream shopping builds consumer trust, as shoppers can see product demonstrations, ask questions, and receive immediate responses before purchasing. This removes uncertainties in online shopping, particularly for fashion, beauty, and electronics segments where product details matter significantly. As Indian consumers increasingly seek authentic and engaging shopping experiences, brands partner with influencers and content creators to host live commerce sessions, further driving adoption.
- Over the next 2-4 years, livestream shopping is expected to become a mainstream retail strategy, with more brands, marketplaces, and independent sellers adopting this model. As consumers become more comfortable with this format, social commerce platforms will enhance their live shopping features with better personalization, AI-driven recommendations, and integrated payment solutions. This shift will reshape online retail strategies, making real-time engagement a crucial factor in driving digital sales in India.
Competitive Landscape and Regulatory Developments in India's Social Commerce Market
- India's social commerce sector is growing, fueled by widespread smartphone adoption, increasing internet penetration, and platform-led innovations. The entry of major players such as Meesho, Flipkart, and Myntra highlights the competitive intensity of the market. Additionally, strategic acquisitions such as Amazon's purchase of GlowRoad indicate the increasing importance of social commerce as a core retail channel. As a result, businesses are prioritizing digital storefronts, influencer collaborations, and in-app shopping features to capture the growing consumer demand.
- The regulatory landscape is evolving, with new guidelines for influencers and e-commerce policy changes aimed at transparency and consumer protection. Businesses must adapt to these regulatory shifts while fostering innovation to remain competitive. As the sector matures, partnerships, acquisitions, and emerging technologies will shape India's evolving social commerce ecosystem, making it a key driver of digital retail growth.
Current State of the Social Commerce Market
- India's social commerce market is undergoing rapid expansion, driven by increasing digital adoption and the growing influence of social media on consumer behavior. This expansion is fueled by a surge in smartphone penetration, greater internet accessibility, and the rise of influencer-driven marketing, which have made social platforms essential to online shopping.
- Major platforms leverage AI-driven recommendations, integrated payment solutions, and community-driven shopping experiences to enhance consumer engagement. As the sector grows, businesses are expected to prioritize digital storefronts and interactive shopping formats, positioning social commerce as a dominant force in India's digital retail ecosystem.
Key Players and New Entrants
- Meesho: A prominent social commerce platform enabling individuals to start online businesses by reselling products through social networks.
- Flipkart: Originally an e-commerce giant, Flipkart has ventured into social commerce by integrating social features to enhance user engagement.
- Myntra: Known for fashion e-commerce, Myntra has incorporated social commerce elements, allowing users to shop based on influencer recommendations.
- ShopClues: An online marketplace that has embraced social commerce strategies to reach a broader audience.
- The Souled Store: A platform focusing on pop culture merchandise, leveraging social media to drive sales.
These platforms are leveraging India's vast internet user base and the increasing integration of shopping features within social media platforms to facilitate seamless in-app purchasing experiences.
Recent Launches, Mergers, and Acquisitions
- The social commerce sector in India is witnessing increasing strategic activity, with global and domestic players making key investments and acquisitions. Amazon's acquisition of GlowRoad for USD 75 million highlights its intent to strengthen its presence in India's growing social commerce landscape. Similarly, Reliance Industries' investment of over USD 90 million in Saavn Media underscores its commitment to expanding digital commerce and content-driven retail experiences.
- These developments reflect the growing importance of social commerce in India's evolving retail ecosystem. As competition intensifies, leading players are expected to pursue mergers, acquisitions, and strategic partnerships to enhance market reach and technological capabilities. Such investments will likely accelerate innovation in influencer-driven commerce, social shopping platforms, and AI-powered consumer engagement strategies over the next few years.
Outlook
- India's social commerce increasing integration of AI-driven shopping experiences, influencer partnerships, and interactive commerce formats will shape the industry's trajectory. As competition intensifies, companies will focus on innovation, customer engagement, and personalization to differentiate their offerings and capture a larger share of this evolving market.
- In the coming years, strategic alliances, mergers, and acquisitions will play a crucial role in shaping the competitive landscape, with businesses leveraging partnerships to expand market reach and enhance technological capabilities. Additionally, firms must adapt to evolving regulatory frameworks, ensuring compliance while maintaining innovation. With strong consumer adoption and continued investments in digital commerce infrastructure, India's social commerce sector is expected to become an integral part of the country's e-commerce ecosystem.
Regulatory Changes
- The Indian government has introduced new regulations to enhance transparency, consumer protection, and fair competition in the social commerce sector. In late 2024, guidelines were implemented requiring social media influencers, including virtual ones, to disclose any material benefits received from brands for promoting products and services. This regulation aims to increase accountability in influencer marketing and provide consumers with clearer insights into paid promotions, ensuring greater trust and authenticity in digital advertising.
- Additionally, proposed amendments to India's e-commerce policy include mandatory registration of e-commerce entities, the establishment of a grievance redressal mechanism, and restrictions on manipulative sales practices. These changes are designed to curb misleading advertisements, enhance consumer rights, and regulate marketplace operations more effectively. As India's social commerce market expands, businesses must adapt to these evolving regulations while ensuring compliance and maintaining innovation in customer engagement strategies.
Scope
India Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
India Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030
India Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030
- Clothing & Footwear
- Beauty and Personal Care
- Food & Grocery
- Appliances and Electronics
- Home Improvement
- Travel
- Hospitality
India Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030
- B2B
- B2C
- C2C
India Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030
- Mobile
- Desktop
India Social Commerce Industry Market Size and Forecast by Location, 2021-2030
- Domestic
- Cross Border
India Social Commerce Industry Market Size and Forecast by Location, 2021-2030
- Tier-1 Cities
- Tier-2 Cities
- Tier-3 Cities
India Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030
- Credit Card
- Debit Card
- Bank Transfer
- Prepaid Card
- Digital & Mobile Wallet
- Other Digital Payment
- Cash
India Social Commerce Industry Market Size and Forecast by Platforms
- Video Commerce
- Social Network-Led Commerce
- Social Reselling
- Group Buying
- Product Review Platforms
India Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024
- By Age
- By Income Level
- By Gender
India Social Commerce Market Share by Key Players, 2024
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